Are you concerned about the cost of education? Don’t be. Plenty of top-quality free digital marketing courses cover varied topics—and we’ve selected the best ones for you in this post. With subjects ranging from social media to content marketing, there’s bound to be one (or two) that will teach you something new.
Who will benefit from a free digital marketing course?
If you’re new to digital marketing, educating yourself on fundamentals is an excellent idea before digging into specific channels. Taking a free digital marketing course or two will upgrade your knowledge or refresh your memory (if it’s been a while since you engaged with any platform) without straining your finances. And you never know—an unfamiliar channel could capture your interest and lead to a new career path.
What will you learn from a free digital marketing course?
With the many free digital marketing courses available (literally) at your fingertips, it’s almost impossible to find a topic that’s not covered. You can learn everything: from fundamental marketing principles to crafting an omnichannel strategy and everything in between.
And don’t think that because you’ve been in the field for several years, you “know everything”—the only constant in digital marketing trends is changing! You can find courses geared to all levels of experience.
Whether you’re new to the field or are interested in becoming an expert on a particular channel, you’ll acquire some excellent knowledge that you can use in your day-to-day job or even apply towards building your brand online. Just take some time to identify your goals before selecting a course and choose the ones that will help you reach them.
Our top free digital marketing courses
So, in no particular order, here are our top free digital marketing courses for 2022. Enjoy!
Google Fundamentals of Digital Marketing
You can’t go wrong with a Google course! Its sprawling educational offerings cover the bread and butter (paid search, organic search, and analytics) but also go into other more general aspects of digital marketing.
The Fundamentals of Digital Marketing course is geared towards digital marketing newbies and comprises 26 modules that will take approximately 40 hours to complete. Each module includes videos, key knowledge highlights, and a quiz. Topics include planning an online business strategy, building a web presence, tracking and measuring web traffic, and more. (Naturally, there is a heavy emphasis on Google products.)
While beginners may benefit most from this class, more experienced marketers will be surprised at what new nuggets they can glean from it. It will trigger long-forgotten memories of concepts and principles that are still relevant and helpful.
Coursera Digital Marketing Specialization
Coursera is well-known for its wealth of courses on a virtually unlimited number of subjects, which are often created in partnership with colleges and universities. Created by the University of Illinois, its Digital Marketing Specialization class offers students seven courses encompassing everything a digital marketing newbie would need to know. The program goes beyond digital marketing to cover pricing strategies, 3D printing, and data visualization.
Each course consists of videos and complementary readings taught by an expert in the field. Coursera suggests spending five hours per week; at that rate, it will take an estimated eight months to complete. It may seem like a significant time investment, but it’s a great option if you’re keen to start a new career or break into digital marketing. You also have the option of only engaging in the course topics that interest you the most.
While a paid option is available, you can audit the class for free.
EdX Fundamentals of Digital Marketing
If you’re eager to gain a holistic understanding of digital marketing, you can’t go wrong with EdX’s Fundamentals of Digital Marketing class. This self-paced video course offered a high-level education on marketing principles, concepts, and strategies as part of the University of Maryland’s Digital Marketing Professional Certificate and is taught by their esteemed marketing professors.
Course topics include omnichannel marketing, mobile marketing, the marketing mix, multi-sided platforms, attribution, and more. The Fundamentals of Digital Marketing course is the perfect class for beginners—even those with minimal marketing knowledge—and provides an excellent foundation for future learnings.
EdX estimates it will take students approximately four weeks (spending three to five hours per week) to complete the class, and you can audit it for free. (Note that if you choose to audit, you’ll only have access to the materials for a month—paid subscribers get unlimited access.)
Meta Blueprint Facebook Digital Marketing Associate Certification
You’ll want to include Facebook in your strategy if you’re looking to increase your brand presence on social media. Nearly three billion users (a whopping one-third of the earth’s population) spend almost four hours per week on average scrolling through the Feed, watching videos, chatting, and shopping on the addictive platform.
The Facebook Certified Digital Marketing Associate program is a series of videos covering the basics and nitty-gritty of crafting a presence and advertising on Facebook, Snapchat, and Instagram (Meta also owns the latter two). You’ll also learn how to analyze the results of your campaigns using analytics tools native to the platform.
If you’re keen to show the world that you’re a social media marketing guru, you can take the exam to earn a certificate that you can add to your resume or digital profile.
CareerFoundry Digital Marketing Short Course
CareerFoundry is known for its top-quality instructors and mentors, up-to-the-minute curriculums, and students who graduate with a rock-solid understanding of course concepts. Created by the same experts who crafted our Intro to Digital Marketing course, this five-day, self-paced course is jam-packed with nuggets on conducting campaign research, fundamental marketing metrics to guide strategies, and hands-on exercises. Aspiring digital marketers will get exposure to essential topics that professionals deal with daily, helping them decide if digital marketing is a career path that suits them. Beginners and newbies, this accessible digital marketing course is for you!